Auteur Studies
Craft, Measured.
The framework for building digital slates that convert. Five rules, one roadmap, zero friction.
Five Rules
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Direction Rule
01
Story Over Style
The edit is the final rewrite. Style must never precede substance. If a cut doesn't serve the narrative arc, it's vanity.
Editing Principle
02
Emotional Continuity
A match-cut on action is a technique; a match-cut on feeling is a craft. Prioritize the audience's heart over their eyes.
Temporal Rule
03
The 3-Second Rule
If a shot doesn't reveal a piece of information or an emotion within three seconds, it is either atmosphere or dead air.
Selection Rule
04
Kill Your Darlings
The hardest shot to cut is usually the one that needs to go. Technical difficulty is not a justification for inclusion.
Structural Math
05
Rhythm is Math
Every sequence has a tempo. Respect the math of the frame-rate, but break the rhythm when you need to startle.
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